Air (2023)

CinemaSerf

7.0

Apr 14, 2023

Matt Damon is on strong form here as the out-of-shape Nike basketball executive Sonny Vaccaro. At the usual routine selection meeting at the start of the season he realises that their paltry $250k budget isn't going to enable them to sign anyone with enough impact to lift his company from a distant third behind Converse and Adidas in the market. A bit of lateral thinking and some convincing of marketing VP Rob Strasser (a good effort from Jason Bateman, too) takes him before the bare-footed, grape coloured Porsche owning, Phil Knight - the CEO (Ben Affleck) with an off-the-wall plan to put all…

“Air” is a sports marketing drama that delivers satisfying entertainment with a feel-good, universal appeal. Never would I have guessed that a film about business deals and shoe marketing would be so engaging, but this true story about the game-changing partnership in 1984 between an NBA rookie named Michael Jordan and the athletic apparel company Nike is gratifying on all levels. You don’t have to be a basketball fan or even know anything about Jordan to enjoy this film. It’s a biopic all right – but of the men behind the Air Jordan sneaker line, not the superstar athlete. Directed by Ben…

Ritesh Mohapatra

May 16, 2023

A staggering tale of an unhinged perseverance which is backed by a captivating screenplay. Air is a story so frivolous and flat , that the courage of Ben Affleck should be lauded with our hats down. A simple plot which would fit within 3 lines of a page is magically presented to us as a fascinating and appealing peace of history which changed the strature of business in sports in America and revolutionized a global culture, Nike's collaboration with the greatest basketball player in the history of the game, "Michael Jordan". The 2 hours doesn't feel long when you have a dazzling screenpla…